Gender Issues

I think that these new Dove adds are an effective way of ending some gender steriotypes that have become out of control. They are attempting to show the public what woman really look like. Even the models on billboards dont really look like that. We forget about computer touch ups and the time hair and make up takes when we are just passing by the massive advertisments on the way to school or work everyday.
Dove is trying to show the public that woman are all built differently and trying to protray them as one thin, typical beautiful type is pointless and unaffective. In this particual photo half her face is with no make up and completely natural. It is not bad looking by any means but the half on the right is her after hair make up and computer touch ups. She looks amazing, but its fake. Dove is showing us that if men dont have to be six foot three body builders then woman dont have to be petite with perfect features.
Most adds for beauty products use professional models who are typically beautiful. Tall and thin. They are affective to a point that they can usually sell the product but how does there consumers feel after they have bought it. Unsatisfied and slightly used, what they thought was going to work miricles is not better than the next product. Dove has taken a different approach. They want to make woman feel good and that means making them like the features they all ready has instead of looking at what the rest of society is trying to make them think what they should look like.
Dove is successfully changing what woman see when they look in the mirror. Woman feel like they where supposed to look a certain because society has told them this for so long, but now there is finally an entire product that has decided to change that.