It seems these days we see more and more advertisements for the latest new product to make you happy and beautiful. If you look at the woman in the picture she looks like she doesnt have a care in the world. These advertisements seem to be missing a huge part of why people should buy there product over others. Theyre missing actual fact.

The author of the advertisement is doing his or her job. They are making you want their product but if you look closer you have to ask yourself a question. Why is this better than any other product? The advertisement does not use real logos. However, it does use ethos. You could assume the advertisement is credible because it is well made and that is what the authors are hoping you will focus on. Still they actual product is probably no better than any other one, and from this advertisement there is really no way to tell.